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06-Oct-2016 20:20

The campaign proudly acknowledges that in-store there may be an absence of frivolous perks such as fancy tissue paper, mannequins or complimentary drinks often found in other high street stores, but unapologetically states that these are just “the small prices you pay, to pay the small prices you pay for the big labels in TK Maxx”.Commenting on the campaign, Deborah Dolce, Group Brand and Marketing Director, at TK Maxx said: “TK Maxx is a different sort of retailer and in this campaign we bring to life the central concept of our model– that ‘ridiculous possibilities’ are afforded to our shoppers precisely because of the way we do business.We are able to bring big labels at amazing value to our customers because of our unique approach; the central line ‘these are the small prices you pay, to pay the small prices you pay at TK Maxx’ is a brilliant expression of everything that we are proud of.‘Why would anyone shop at TK Maxx’ is a conversation that happens at pubs and dinner tables around the country and we are delighted to bring it to life in our now well established world of Ridiculous Possibilities, wonderful and quirky.”The TVCs will air in the UK from 12th May.The eclectic TVC from Wieden Kennedy, shot in stunning and characteristically eccentric cinematic style opens with a dinner party scene attended by a suitably diverse mix of guests who one by one showcase why shopping in TK Maxx is different, but ultimately worth it.Each explanation transports the audience to a delightfully odd scenario made possible by the combination of big labels and small prices offered at TK Maxx; cue the most glamorous game of squash ever, a magical desert island inhabited by an outfit-switching pianist, and a woman brazenly blow-drying her hair on the bow of a speedboat. Ik heb deze ongeveer een jaar geleden gekocht van de eerste eigenaar die hem nauwelijks tot niet had gedragen.Ik vind het nog steeds een prachtig horloge maar ik merk dat ik hem zelf ook nauwelijks draag daarom mag hij het nest verlaten.

How can one retailer really offer a designer label at 50 per cent discount, while everyone else – including the label’s own stores - are selling them at full whack? A lot of TK Maxx’s goods, in my relatively educated opinion, are tat. But that’s the case across many stores on the high-street. In the fashion industry, everyone has a story: the Azzedine Alaïa belt reduced from £700 to £80; the Lanvin coat reduced from £3,000 to £500; the Christopher Kane dress, from three figures to £250. Bicester is more civilised - boutiques decorated like their full-price equivalents, albeit hung with last-season’s cut-price merchandise. That experience means the clothes generally costs a little bit more. And, as with a jumble sale, you could walk away with a treasure or get ripped-off with some trash.

Not that we don't love a good root at a flea market for some charming furniture, but now discounted designer decor is now much easier to come buy.

TK Maxx's sister store Homesense has today opened its first outlet in Ireland at the Westend Shopping Park in Blanchardstown.

Healthy specimens should have full, round canopies with 130–150 leaves, but potassium (K) deficiency typically reduces the number of leaves in the canopy to half that number or less.

In South Florida, this species produces about 50 leaves per year.

How can one retailer really offer a designer label at 50 per cent discount, while everyone else – including the label’s own stores - are selling them at full whack? A lot of TK Maxx’s goods, in my relatively educated opinion, are tat. But that’s the case across many stores on the high-street. In the fashion industry, everyone has a story: the Azzedine Alaïa belt reduced from £700 to £80; the Lanvin coat reduced from £3,000 to £500; the Christopher Kane dress, from three figures to £250. Bicester is more civilised - boutiques decorated like their full-price equivalents, albeit hung with last-season’s cut-price merchandise. That experience means the clothes generally costs a little bit more. And, as with a jumble sale, you could walk away with a treasure or get ripped-off with some trash. Not that we don't love a good root at a flea market for some charming furniture, but now discounted designer decor is now much easier to come buy.TK Maxx's sister store Homesense has today opened its first outlet in Ireland at the Westend Shopping Park in Blanchardstown.Healthy specimens should have full, round canopies with 130–150 leaves, but potassium (K) deficiency typically reduces the number of leaves in the canopy to half that number or less.In South Florida, this species produces about 50 leaves per year.The through-the-line campaign includes print, outdoor, digital, social, mobile and PR.