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Harli Lotts (not her real name) knows her audience better than just about anyone I've ever met in online media.In just two years, the bubbly blonde from El Paso, Texas, has gone from manager of a rent-to-own store to rising internet starlet by making personal connections with a loyal online audience.He says that at the peak of that project, the studio network shot 250 models per day.Marco Ducati, a stout, muscular webcam model and adult film star, got his start camming at a Flirt4Free studio in Los Angeles 11 years ago."At the time I was going to school and working construction," he says.Despite its success, Ringley took Jennicam offline in 2003, following a sex scandal in which she hooked up with a fellow lifecaster's boyfriend on camera.The following year Facebook was born and over the next decade, live streaming video would become a cornerstone of mainstream social media.Lotts is a social media star in the truest sense of the word.She is one of a growing number of independent, live streaming video personalities who can make thousands of dollars in just a few hours broadcasting mostly unremarkable acts for a captive internet audience. Lotts is a cam girl, part of a booming at-home workforce made up of young women -- and a few men -- who are upending the adult entertainment industry and social media at the same time.

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At its peak, Jennicam attracted seven million visits per day.

" I ask."Not until right now, actually, talking to you.

I've just realized that, yeah, like, probably it's my best friend right now. Lotts' computer isn't just her best friend -- it's her main revenue generator and her connection, not only to her fans but also to the outside world.

Clinton Cox, founder of Havoc Media and Cam Con, a "model convention" focused on webcamming and other forms of social media, got his start in the early days of commercialized live streaming video.

At the time, large webcamming studios were being built across the US, Latin America and Eastern Europe, churning out 24-hour streams from sometimes hundreds of models per day.

At its peak, Jennicam attracted seven million visits per day." I ask."Not until right now, actually, talking to you.I've just realized that, yeah, like, probably it's my best friend right now. Lotts' computer isn't just her best friend -- it's her main revenue generator and her connection, not only to her fans but also to the outside world.Clinton Cox, founder of Havoc Media and Cam Con, a "model convention" focused on webcamming and other forms of social media, got his start in the early days of commercialized live streaming video.At the time, large webcamming studios were being built across the US, Latin America and Eastern Europe, churning out 24-hour streams from sometimes hundreds of models per day.During our wide-ranging conversation she'll talk confidently about the business of live streaming video, the ephemeral nature of online fame, Rashida Jones' controversial Netflix documentary and the markup on consumer eyewear.